Our Story

FavourUp is a Crowdfunding backed startup, pioneering the use of Endorsed Content and Machine Learning to help end customers locate the best fashion items they are looking for.

FavourUp is on a mission to provide smarter and more effective product recommendation beyond the fashion industry; bridging the gap between today’s retail brands and tomorrow’s technologies; creating a world where people will never buy a product they regret.

Why FavourUp matters?

Customers have endless options when shopping. The only thing that brands are competing for is customers’ time. If brands can’t draw consumers' attention to the right items in less than few seconds when they visit their website, they may simply lose the customer. That’s why many brands work with a spectrum of social media influencers for Endorsement, to provide Product Recommendations for potential customers, helping them find suitable items quickly and effortlessly.

Influencer marketing has added significant value to brands. The problem is that brands are not making most out of the influencer endorsement they received. Influencer generated content tends to only stays on social media. Customers that come directly to the brand’s e-comm websites can’t see those product recommendations that brands have spent so much time and resources producing.

This is where FavourUp comes in. We enhance consumers’ multichannel shopping experience by turning brands’ influencer generated content into powerful product recommendations; leaving brands with more happy customers.

12.7k
Endorsed content pieces collected to date
20.2k
Extra view of your IGC per month.
3k
Data points analysed daily.

Our Team

The CEO's picture - Andre Wang

Andre Wang

CEO & Co-founder


Andre is the Chief Everything Officer here at FavourUp. Other than housekeeping, with expertise in Location-based data and the love in power of Endorsement, his main job is building a great team where everyone loves the problems they are solving.

The CMO's picture - Veronica Chang

Veronica Chang

CMO & Co-founder


Veronica is an expert in both e-comm and influencer marketing. She loves fashion from the top to bottom; to be more accurate, from top like how influencers impact people’s lives at a large scale, to bottom like taking care of your clients and styling them well.

The full-stack engineer's picture - Cristian Briscaru

Cristian Briscaru

Full-stack Software Engineer


Instead of Cristian, you can call him a tech guru. Cristian never says no to challenges and always comes up with simpler solutions wherever possible. He is obsessed with latest tech stacks and Machine Learning. Definitely great asset in our team.

The back-end engineer's picture - Malusi Towo

Malusi Towo

Backend Software Engineer


Malusi builds great stuff and plays football. He does not like to wait idly by instead he will take the initiative. Kick-offs are definitely his thing. Whenever he is not playing football, he must be coding. Oh, btw, he speaks French, too!

What we believe

We believe the existence of influencer marketing should not serve as brands’ vanity or simply the sales purpose. Influencer endorsement should help brands to radiate how they want their customers to experience their brand. Influencer endorsement conveys the lifestyle that the brand is creating.