Andre Wang | 10 Jun 2020

Sustainability, a circular economy, and transparency were among the key topics discussed this month at the Decoded Future London summit.

 

FavourUp partners with Stylus this year and will exhibit at Decoded Future annual summit at County Hall, London. With over 650 global retail brands and innovative thinkers, FavourUp met brand innovators across the fashion, beauty, luxury, hospitality, lifestyle and wellness industries, to discuss new spark collaboration as a game changer to a sustainable future.

 

Held at County Hall in association with Stylus, a global trends intelligence company, the one-day event brought together executives from various companies in beauty, fashion, hospitality, and technology.

 

Katie Baron, Head of Retail at Stylus said: “Help is the new brand halo. For an audience that’s ambitious but highly risk-averse, offering a helping leg up in the real world will have huge mileage. But consider the downside of the always-on era: sticking power. Content flashes by so quickly that it’s hardly worth a glance. For a generation that’s actively seeking support and reliable information, it’s key to build connections they can count on, which is why brands should be episodic in their communications.”