INSIGHTS | 16 Nov 2020

How to Create a Community Online: The Key to Successful Influencer Marketing

In our latest UpMarketing episode, we talked to LVMH's international influencer & media marketing expert, Ananya Rajpoot. We discussed everything....

INSIGHTS | 31 Aug 2020

A Guide to Popular Social Media Platforms around the World: Europe, North & Latin America and Africa

Europe, America and Africa are hotspot continents for marketing your brand but what are the best soc...

GENERAL | 19 Aug 2020

Striking the Right Note: How Can Your Brand Create On-brand Content Through UGC

Facing head on the difficulties UGC can pose, this article will explore what practical solutions you...

NEWS | 11 Aug 2020

A New Take on Online Shopping: Instagram Launches Its Redesigned Shopping Tab

Recently Instagram has followed Facebook’s footsteps by introducing a redesigned shop feature...

TRENDS | 05 Aug 2020

The UK-Based Community Leaders Brands Need to be Following on Instagram

Our pick of the 12 content creators who showcase their fashion and lifestyle through their high-qual...

INSIGHTS | 31 Jul 2020

Pushing the Frontiers of the Global Market: What New Doors can Localised User-generated Content Open for Your Brand?

Countless brands have long realised the fruits that user-generated content (UGC) bears, but how and...

NEWS | 27 Jul 2020

Digital Leaders 100 Nominates FavourUp For AI Innovation Of The Year

FavourUp has the privilege of being nominated for the Digital Leaders 100 awards this year. The annu...

INSIGHTS | 20 Jul 2020

Performance Marketing: The Importance of Adaptability, Targeted Audiences and Automation

Recently on our podcast we spoke to performance marketing experts Emily Shaw from Itineris and Abiol...

INSIGHTS | 20 Jul 2020

Influencer Endorsements are Fashion Brands’ New Sustainability Certification

Key conscious brands and ethical influencers gathered together on the 7th May in Central London, dis...

GENERAL | 15 Jul 2020

GEN-Z TIKTOKING Their Way Through 2020

Why has TikTok taken Generation Z by storm in the UK and how do they create theirown community on th...